What are Banned Websites and how do they become banned?
Banned websites refer to sites that have been penalized by Google for violating some of its policies about search engine optimization and are no longer eligible to be display on SERP search engine result page. Basically, the only cure for banned websites is to try and fix your search engine faults and to be more conform to Google's standards W3C World Wide Web consortium.
What is Black Hat SEO? Why is it considered to be bad?
Black Hat SEO is used widely to describe any and all tactics of search engine optimization which are considered "unethical" or are forbidden by search engines standard.
Black hat SEO tactics such asspamdexing, is the deliberate manipulation of search engine indexes, Keyword stuffing involves the calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. Unrelatedhidden text is disguised by making it the same color as the background, using a tiny font size, or hiding it within HTML code such as "no frame" sections, alt attributes, zero-sized DIVs, and "no script" sections. Meta-tag stuffing this involves repeating keywords in the Meta Tags, and using meta keywords that are unrelated to the site's content."Gateway" or doorway pages are low-quality web pages created with very little content but are instead stuffed with very similar keywords and phrases. They are designed to rank highly within the search results, but serve no purpose to visitors looking for information,Link spam is defined as links between pages that are present for reasons other than merit,Link spamtakes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as theHITS algorithm. Page hijacking is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler but redirects web surfers to unrelated or malicious websites.
What is Cloaking
Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Another form of cloaking is code swapping, i.e., optimizing a page for top ranking and then swapping another page in its place once a top ranking is achieved.
What are Web Crawlers? How do they work?
A Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Web crawlers also referred as ants, automatic indexers, bots, Web spiders and Web robots they track down contents update through a specific algorithm on websites this process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create copies of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Web crawlers can be used to gather specific types of information from Web pages.
What are Inbound Links? What is their importance in terms of SEO?
Inbound links send visitors to your web site. Generally, this is seen as a good thing but many spamming company Build link through black hat methods from low grade ranking website that will affect your page rank automatically because your website will be linked to bad reputation website even if you generate traffic your page rank and your reputation will get lower and lower.
The amount of quality inbound links to your site is one of the most important criteria used by search engines to rank your pages. Therefore, a well conducted link exchange campaign is one of the most effective Internet marketing strategies you can follow to kick start your SEO campaign.
What is Search Engine Optimization? How can it help my web site?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence
SEO consist of two stages the On-page SEO that will be the optimization of your website through web development and web design to make your website compliant to the W3C so that it can be easily access to spiders robot and be SEO friendly. The content management, the navigational structure and the Loading Speed optimization will contribute to your high ranking on SERP search engine result page.
Off-Page SEO that consist of Link building, reputation management, social media management, Blogging, Articles Submission, Search Engine Submission, Pay per Click Management and Video Marketing.
The Higher you are ranked in SERP the better you generate traffic and leads.
What is Page Rank? What is its importance in terms of my SEO strategy?
Google Page Rank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web (W3C), with the purpose of "measuring" its relative importance within the set.
To Google your page rank means quality, importance and relevancy. It lets Google know you are a viable resource and a valuable asset. Google takes your Page Rank and combines it with their text-matching techniques. This, combined with a page’s content and the content of the pages linking to it, determines if your site is a good match. So, a higher Page Rank will certainly help you on Google