What is Social Media Marketing ?
Social media marketing in Mauritius is a recent addition to organizations’ integrated marketing communications plans. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Facebook, Google +, Twitter, Linkedin or Pinterest the barrier to entry in social media is greatly reduced.
Social Media Marketing ROI
Starting Social Media Marketing for your business is a giant step forward. I suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure the success of your campaign. How to measure Social Media ROI (ROI - Return On Investment) Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. For example, if your goal is to increase social media mentions of your company, in order to measure the ROI of any actions taken toward that goal, you need to know where you stand now. You can’t evaluate the ROI accurately without a baseline. Although traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, Google + recommendation etc. are an important component when calculating your ROI. The trick is to not rely solely on the numbers, but on what the numbers end up leading to.
Does the increase in your website traffic correlate with higher sale ? Does people from facebook & Twitter that are visiting your site are recommending your website, subscribing to your newsletters, or buying your products? That’s exactly the sort of data you want to be able to look for. The best for this is Google Analytics — It’s free and it can provide a really powerful baseline for a variety of different factors. You can track incoming links and then the activities of the users
Why you need to consider social media marketing services ?
The size of Social networking, the potential customers and the affordable price comes with the free license to communicate powerfully online. But when such large numbers are involved, there is a danger of something going wrong and when it does, it happens in a big way. You may be a regular user of networking sites, but when you involve business with it, an expert should be hired to do what is best for your business. Transparency: no cheat code involved. No black hat techniques allowed. Everything that happens in the social networking landscape is fool proof. You cannot fake authenticity in an attempt to get more people involved. Members can choose to associate with you or opt out. Opinions made on social networking platforms are taken seriously and the more authoritative you get, more seriously you are taken. When you win, you win in a big way. Reach: It is possible to make your mark globally and do it quickly using social networking sites. Boost website traffic: social media is probably the fastest and easiest means of redirecting traffic to your website. By simply placing your website URL in your profile, you can have all your profile visitors check out your website and a percentage of traffic is sure to get converted in course of time. This is the virtual way version of “word-of mouth”. Branding: Buying a candy may have been impulsive all your life, but if it is discussed on a social networking site, you are likely to get brand conscious even a candy. Social media is a smart way to build brands. Social media platforms are known to be one of the most powerful and fast means of branding. .
Our main sectors of activities
- Facebook Fan page Creation & Optimizatiion
- Facebook Feed and Link Submission
- Facebook Friends Management
- Google + page Creation & Optimizatiion
- Google + Feed and Link Submission
- Twitter account manager
- Instagram account manager
- Trip Advisor account manager
- Google + Friends Management
- Pinterest page Creation & Optimizatiion
- Flickr Photo management
- Linkedin account management
- Youtube video creation and submission HD